SHPU Performance — Direxion Daily SHOP Bull 2X ETF
Data updated: 2026-09-28
SHPU returned −60.75% year to date and −45.92% over one year to Jul 2026. Over one year the fund trailed its Trading - Leveraged category average: $100 grew to $54, against $105 for the category. Volatility over the past 12 months was 63.43% a year. In the 12 months to Jul 2026 the fund took in a net $13.6M, and assets reached $9.05M.
SHPU Growth of $100
What $100 invested in Direxion Daily SHOP Bull 2X ETF grew to, compounded from monthly returns reported on SEC Form N-PORT, against the Trading - Leveraged category average over the same months.
| Period | SHPU | Category average |
|---|---|---|
| 1 year (Aug 2025 – Jul 2026) | $54 | $105 |
SHPU Trailing Returns
Total returns to Jul 2026, from SEC N-PORT.
| Period | Total return |
|---|---|
| YTD | −60.75% |
| 1 year | −45.92% |
SHPU Annual Returns
Calendar-year total returns of Direxion Daily SHOP Bull 2X ETF, compounded from monthly SEC N-PORT returns. Partial years show the months covered.
| Year | Total return |
|---|---|
| 2026 (Jan–Jul) | −60.75% |
| 2025 (Aug–Dec) | +37.78% |
SHPU Monthly Returns
Monthly total returns as reported on SEC Form N-PORT.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | −36.0% | −20.2% | −6.5% | +1.1% | −10.5% | −10.4% | +1.4% | — | — | — | — | — |
| 2025 | — | — | — | — | — | — | — | +18.0% | +8.3% | +33.0% | −19.4% | +0.5% |
SHPU Risk
Risk measures from monthly returns over Aug 2025 – Jul 2026.
- 1-year volatility (annualised): 63.43%
- Best month: +32.98% (Oct 2025)
- Worst month: −36.03% (Jan 2026)
SHPU Fund Flows
Monthly money in and out of Direxion Daily SHOP Bull 2X ETF, from SEC Form N-PORT.
- 12-month net flow: $13.6M
- 12-month gross sales (incl. reinvestments): $45.7M
- Sales ÷ redemptions: 1.42×
| Month | Sales | Redemptions | Net flow |
|---|---|---|---|
| Jul 2026 | $661K | $7.5M | −$6.9M |
| Jun 2026 | $525K | $7.4M | −$6.8M |
| May 2026 | $15.4M | $2.6M | $12.8M |
| Apr 2026 | $2.2M | $1.0M | $1.2M |
| Mar 2026 | $1.8M | $1.4M | $489K |
| Feb 2026 | $8.3M | $4.3M | $3.9M |
| Jan 2026 | $1.8M | $1.4M | $374K |
| Dec 2025 | $775K | $791K | −$16K |
| Nov 2025 | $4.9M | $1.6M | $3.3M |
| Oct 2025 | $3.6M | $3.3M | $302K |
| Sep 2025 | $804K | $746K | $58K |
| Aug 2025 | $5.0M | $0 | $5.0M |
SHPU Assets Under Management
Net assets of Direxion Daily SHOP Bull 2X ETF by report date, from SEC N-PORT filings.
| Report date | Net assets |
|---|---|
| 2026-07-31 | $9.05M |
| 2026-04-30 | $9.43M |
| 2026-01-31 | $5.59M |
| 2025-10-31 | $8.47M |
For information only. Not investment advice: figures are as reported in SEC filings and may contain errors or be out of date. Past performance does not guarantee future results.