CCON — Direxion Connected Consumer ETF

CCON Fund Overview

CCON — Direxion Connected Consumer ETF is a US ETF managed by Direxion Shares ETF Trust, categorised as United States Blend / Core Equity. ABC INVEST provides holdings, performance, costs, cashflows, risk data, prospectus documents and SEC filings, sourced from SEC filings.

• Type: US ETF
• Manager: Direxion Shares ETF Trust
• Category: United States Blend / Core Equity
• Assets under management: $8.56M
• 1-year return: 15.6%
• Ticker: CCON
• SEC CIK: 0001424958
• SEC series ID: S000069291
• Share class ID: C000221264

CCON Investment Objective and Strategy

Direxion Connected Consumer ETF describes its objective and strategy as follows, from its latest prospectus filed with the SEC by Direxion Shares ETF Trust.

Investment objective

The Direxion Connected Consumer ETF (the Fund) seeks investment results, before fees and expenses, that track the Solactive Connected Consumer Index (the Index).

Principal investment strategy

The Fund, under normal circumstances, invests at least 80% of its net assets (plus borrowing for investment purposes) in the securities that comprise the Index. The Index is comprised of companies that provide products and services in one of the following industries, which facilitate the ability of consumers to connect with each other and obtain desired services: home entertainment, online education, remote health and well-being, and virtual and digital social interaction (Connected Industries). Solactive (the Index Provider) begins with a universe that includes companies that are primarily listed in the United States or listed as an American Depository Receipt in the United States and have an average daily trading volume of $5 million in the prior six months. Companies are selected for inclusion in the Index by ARTIS , the Index Providers proprietary natural language processing algorithm, which uses key words to evaluate large volumes of publicly available information, such as financial websites or search engines, published business descriptions, and financial news reports, which the Index Provider believes will identify and classify companies as Connected Industries and then ranks the companies within each Connected Industry based on the number of key word hits in the companys data.

The ARTIS classification system is different than traditional classification systems because it utilizes natural language processing, such as key word searching, rather than backward looking metrics, such as a companys past profits or revenue, to determine the classification of a company. The Indexs use of natural language processing may result in the Index including companies that broadly offer communication services, infrastructure and/or technology products and services which may not typically be classified as a company in a Connected Industry. The Index consists of 40 companies, namely, the top 10 ranked companies in each of the Connected Industries. If a company is ranked in more than one Connected Industry, it is included in the Index only once. The Index is equal weighted at each semi-annual reconstitution and rebalance date.

As of December 31, 2020, the Index was comprised of 40 constituents, which had a median total market capitalization of $13.8 billion, total market capitalizations ranging from $734.1 million to $2.3 trillion and were concentrated in the communication services, information technology, consumer discretionary, and healthcare sectors. The components of the Index and the percentages represented by various sectors in the Index may change over time. The Fund will concentrate its investment in a particular industry or group of industries ( i.e. , hold 25% or more of its total assets in the stocks of a particular industry or group of industries) to approximately the same extent as the Index is so concentrated. The Fund uses a passive or indexing approach to attempt to achieve its investment objective.

The Fund does not try to outperform the Index and does not generally take temporary defensive positions. Although the Fund intends to fully replicate the Index, at times the Fund may hold a representative sample of the securities in the Index that have aggregate characteristics similar to those of the Index. This means the Fund may not hold all of the securities included in the Index, its weighting of investment exposure to such stocks or industries may be different from that of the Index and it may hold securities that are not included in the Index. The Fund will rebalance its portfolio when the Index rebalances. Additionally, if the Fund receives a creation unit in cash, the Fund repositions its portfolio in response to assets flowing into or out of the Fund. The Fund is non-diversified, meaning that a relatively high percentage of its assets may be invested in a limited number of issuers of securities.

Additionally, the Funds investment objective is not a fundamental policy and may be changed by the Funds Board of Trustees without shareholder approval.

CCON Performance

Total returns for CCON (as of 2026-10-01), from SEC filings.

CCON Risk Information

Risk metrics for CCON, derived from monthly returns in SEC filings.

• 1-year volatility (annualised): 18.3%

CCON Costs and Fees

CCON costs about $45 per $10,000 invested per year in fund expenses.

• Net expense ratio: 0.45%
• Gross expense ratio: 0.45%
• Portfolio turnover: 18%
• Brokerage commissions: 2.47 bps of average net assets (SEC N-CEN)

CCON Cashflows

Over the 12 months to 2021-07, Direxion Connected Consumer ETF had net inflows of $7.26M, from monthly SEC N-PORT filings.

CCON Debt Constituents

No individual debt constituents are reported in Direxion Connected Consumer ETF's latest SEC N-PORT filing.

CCON Prospectus and SEC Filings

Official Direxion Connected Consumer ETF filings on SEC EDGAR — prospectus, portfolio holdings and annual reports.

• Prospectus (485BPOS) — filed 2021-02-26
• Prospectus (485BPOS) — filed 2020-09-04
• Portfolio holdings (N-PORT) — filed 2021-09-27
• Portfolio holdings (N-PORT) — filed 2021-06-28
• Portfolio holdings (N-PORT) — filed 2021-03-31
• Annual census (N-CEN) — filed 2021-01-13

Related Funds

Other United States Blend / Core Equity funds tracked on ABC INVEST:

• International Small Company Portfolio (DFISX)
• iShares Preferred and Income Securities ETF (PFF)
• Guggenheim Macro Opportunities Fund (GIOAX)
• Emerging Markets Portfolio (DFEMX)
• Eaton Vance Global Macro Absolute Return Advantage Fund (EGRAX)

Data Sources

ABC INVEST compiles this page from public filings made to the U.S. Securities and Exchange Commission (SEC) through EDGAR: portfolio holdings and monthly cashflows from Form N-PORT, expenses and returns from fund prospectuses (Form 485BPOS) and the SEC DERA Risk/Return Summary data sets, annual data from Form N-CEN, and shareholder reports from Form N-CSR.