Brand Value ETF

Data updated: 2020-08-27

C000187081 — Brand Value ETF. United States Value Equity · $9.33M AUM · 0.65% expense ratio. Holdings, fees, performance and SEC filings.

C000187081 Fund Overview

Brand Value ETF is a US ETF managed by ETF Series Solutions, categorised as United States Value Equity. ABC INVEST provides holdings, performance, costs, cashflows, risk data, prospectus documents and SEC filings, sourced from SEC filings.

  • Type: US ETF
  • Manager: ETF Series Solutions
  • Category: United States Value Equity
  • Assets under management: $9.33M
  • SEC CIK: 0001540305
  • SEC series ID: S000057865
  • Share class ID: C000187081

C000187081 Investment Objective and Strategy

Brand Value ETF describes its objective and strategy as follows, from its latest prospectus filed with the SEC by ETF Series Solutions.

Investment objective

The Brand Value ETF (the Fund) seeks to track the performance, before fees and expenses, of the BrandTransact 50 Index (the Index).

Principal investment strategy

Effective on the Index Change Date, the Funds investment objective will be to seek to track the performance, before fees and expenses, of the EQM Brand Value Index. Also effective on the Index Change Date, the section entitled Principal Investment StrategyBrandTransact 50 Index on page 7 of the Prospectus will be replaced with the following: EQM Brand Value Index The Index measures the performance of up to 50 publicly-traded U.S. companies based on a proprietary analysis of the value of their brand relative to their market capitalization. Companies included in the Index are equally weighted at the time of each annual reconstitution of the Index on the second Wednesday of each September. Companies eligible for inclusion in the Index are those that (i) have their stock listed on a U.S. exchange, (ii) have a market capitalization of at least $1 billion, (iii) have had their brand scored by CoreBrand, a division of Tenet Partners, a leading brand innovation and marketing consulting firm, as of June 30 for each of the two years prior to the reconstitution of the Index, and (iv) have a positive return on invested capital (ROIC).

ROIC is a companys net operating profit after tax divided by its average invested capital. CoreBrand annually surveys approximately 10,000 individuals across the United States representing the investment community, potential business partners, business customers, everyday consumers, and potential consumers regarding company brands. The survey questions are designed to solicit quantitative information regarding each eligible companys brand based on its familiarity (i.e., how aware consumers are of the brand) and favorability (i.e., perceptions of the brands overall reputation, the companys management, and the companys investment potential). The results of the surveys are objectively tabulated, resulting in a BrandPower score for each company. Companies with a BrandPower score of less than 60 (out of a potential score of 100) are removed from the Index universe, and the remaining eligible companies with the largest BrandPower-to-market capitalization ratio, based on their BrandPower score and market capitalization as of June 30 for each of the two prior years, are included in the Index up to a maximum of 50 companies.

The Index is expected to be primarily composed of large capitalization companies and to generally include significant exposure to companies in the consumer discretionary sector of the market. Please retain this Supplement with your Prospectus for future reference.

C000187081 Costs and Fees

C000187081 costs about $65 per $10,000 invested per year in fund expenses.

  • Net expense ratio: 0.65%
  • Gross expense ratio: 0.65%
  • Portfolio turnover: 47%
  • Brokerage commissions: 1.85 bps of average net assets (SEC N-CEN)

C000187081 Cashflows

Over the 12 months to 2020-06, Brand Value ETF had net inflows of $18.37M, from monthly SEC N-PORT filings.

MonthNet flow
2020-06$6.02M
2020-05$749.57K
2020-04$7.09M
2020-03$0
2020-02$916.93K
2020-01$3.60M

C000187081 Debt Constituents

No individual debt constituents are reported in Brand Value ETF's latest SEC N-PORT filing.

C000187081 Prospectus and SEC Filings

Official Brand Value ETF filings on SEC EDGAR — prospectus, portfolio holdings and annual reports.

Related Funds

Other United States Value Equity funds tracked on ABC INVEST:

Data Sources

ABC INVEST compiles this page from public filings made to the U.S. Securities and Exchange Commission (SEC) through EDGAR: portfolio holdings and monthly cashflows from Form N-PORT, expenses and returns from fund prospectuses (Form 485BPOS) and the SEC DERA Risk/Return Summary data sets, annual data from Form N-CEN, and shareholder reports from Form N-CSR.