EASI — Amplify EASI Tactical Growth ETF

EASI Fund Overview

EASI — Amplify EASI Tactical Growth ETF is a US ETF managed by Amplify ETF Trust, categorised as Developed ex-US Growth Equity. ABC INVEST provides holdings, performance, costs, cashflows, risk data, prospectus documents and SEC filings, sourced from SEC filings.

• Type: US ETF
• Manager: Amplify ETF Trust
• Category: Developed ex-US Growth Equity
• Assets under management: $14.75M
• Ticker: EASI
• SEC CIK: 0001633061
• SEC series ID: S000061658
• Share class ID: C000199706

EASI Investment Objective and Strategy

Amplify EASI Tactical Growth ETF describes its objective and strategy as follows, from its latest prospectus filed with the SEC by Amplify ETF Trust.

Investment objective

"The Amplify EASI Tactical Growth ETF seeks investment results that generally correspond (before fees and expenses) to the price and yield of the EASI Tactical Growth Index (the ""Index"")."

Principal investment strategy

"The Fund will normally invest at least 80% of its net assets (including investment borrowings) in the securities that comprise the Index. The Fund generally invests in all of the securities comprising the Index in proportion to the weightings of the securities in the Index. The Fund, using an indexing investment approach, attempts to replicate, before fees and expenses, the performance of the Index. Penserra Capital Management, LLC, the Fund's investment sub-adviser, seeks a correlation of 0.95 or better (before fees and expenses) between the Fund's performance and the performance of the Index; a figure of 1.00 would represent perfect correlation. The Index is a rules-based index that was created and is maintained by EASI Investments, LLC (""EASI Investments"" or the ""Index Provider""). The Index uses a methodology designed to maximize risk-adjusted returns by seeking to take advantage of the investment returns provided during periods of upward acceleration in stock prices, while seeking to shield from potential investment losses during periods of downward acceleration in stock prices.

In doing so, the Index seeks to tactically rotate between exposures to growth stocks and fixed-income securities. The Index has two distinct allocations, depending on market signals: (1) equity or (2) fixed-income. The equity allocation is composed of equity securities and exchange-traded funds (""ETFs"") that invest in large-capitalization equity securities and the fixed-income allocation is composed of five ETFs that invest in investment grade U.S. fixed income securities. The determination as to which allocation is utilized by the Index is determined by the ""Tactical Allocation Signal."" The Tactical Allocation Signal measures the monthly changes in price of the Index equity components and compares their monthly price change to their trailing twelve-month average, with the greatest measuring on the last three months.

This moving average is calculated to identify when the upward or downward momentum of the Index has changed. When the moving average of the Index is trending in an upward direction over a twelve-month period, the Index is defined to demonstrate upward momentum. When the upward trend of this moving average reverses to a downward trend, the Index shifts to its fixed-income allocation, as described below. Conversely, when a downward trend in the moving average reverses to an upward trend, the Index shifts from its fixed income to its equity allocation. The initial universe for the equity allocation consists of all of the equity securities listed on the New York Stock Exchange, NYSE American or NASDAQ Stock Market. This universe is then narrowed by excluding all securities with an average daily volume in the last 50 days of 300,000 or fewer shares.

The remaining securities are then assigned a ""Stock Growth Grade Point."" The Stock Growth Grade Point is a quantitative methodology based on a scale from 0.1 to 4.0, with 4.0 being the best grade point, and is determined by considering an equity security's price performance and other fundamental characteristics. 60% of the Index weighting for the Stock Growth Grade Point is based upon the price performance of an equity security. This performance measurement includes: the relative price performance of the stock against the S&P 500 Index and all the other stocks in the Index universe for the equity allocation; a measurement of how far the equity security trading below the highest at which its shares have closed over the past 12 months; and volume characteristics of the equity security.

The equity security will receive a higher rating if it moves higher in price during increased trading volume and if it moves lower in price during decreased trading volume. Conversely, the equity security will receive a lower rating if it moves lower in price during increased trading volume and moves higher in price during decreased trading volume. 40% of the Index weighting for the Stock Growth Grade Point is based upon other fundamental characteristics of an equity security, including earnings change, earnings acceleration, sales change and return on equity. The Index scores companies with strong fundamental characteristics with an acceleration in earnings on a quarterly and annual basis with higher Stock Growth Grade Points. When utilizing the equity allocation, the Fund will generally hold between 33 and 50 securities, in accordance with the Index.

Generally, the components will be weighted equally. A security must have a Stock Growth Grade Point of 3.8 or more to be included in the Index. However, in the event the number of eligible index components drops below 33 securities, the SPDR S&P 500 ETF and the Powershares QQQ ETF, each an ETF tracking a large-capitalization equity index, will be added as Index components. If the ETFs are included in the Index, each non-ETF will be given a weight of 3.03% and the remainder of the allocation will be divided equally between the ETFs. When utilizing the fixed-income allocation, the Index will be composed as follows: 35% in PIMCO Enhanced Short Maturity Active Exchange-Traded Fund 35% in Vanguard Short Term Bond ETF 15% in iShares Core U.S. Aggregated Bond ETF 15% in Vanguard Intermediate-Term Bond ETF The composition of the Index is determined on (i) the second Friday of each month (or the prior business day if the second Friday is a holiday); or (ii) following a trigger event, defined below.

Adjustments are made to the Index four business days after the Index has been selected. A ""trigger event"" refers to a change to the aggregate allocation between equity components and fixed-income components as indicated by the Tactical Allocation Signal, which is calculated on every Friday that is a business day and is in addition to a regularly scheduled monthly Index reconstitution and rebalance date. In the event of a trigger event, the Index will shift from its equity to fixed income allocation or from its fixed income to equity allocation, as applicable, with Index components and weightings determined as described above. The Fund may buy and sell investments frequently depending on the Index's allocation. Higher rates of portfolio turnover often involve higher expenses, including brokerage commissions, and may result in an increase in the amount of distributions from the Fund taxed as ordinary income, which may limit the tax efficiency of the Fund.

Concentration Policy . To the extent the Index concentrates (i.e., holds 25% or more of its total assets) in the securities of a particular industry or group of industries, the Fund will concentrate its investments to approximately the same extent."

EASI Costs and Fees

EASI costs about $81 per $10,000 invested per year in fund expenses.

• Net expense ratio: 0.81%
• Gross expense ratio: 0.81%
• Portfolio turnover: 480%
• Brokerage commissions: 19.64 bps of average net assets (SEC N-CEN)

EASI Cashflows

Over the 12 months to 2020-04, Amplify EASI Tactical Growth ETF had net inflows of $11.78M, from monthly SEC N-PORT filings.

EASI Debt Constituents

No individual debt constituents are reported in Amplify EASI Tactical Growth ETF's latest SEC N-PORT filing.

EASI Prospectus and SEC Filings

Official Amplify EASI Tactical Growth ETF filings on SEC EDGAR — prospectus, portfolio holdings and annual reports.

• Prospectus (485BPOS) — filed 2020-03-13
• Prospectus (485BPOS) — filed 2019-03-18
• Prospectus supplement (497) — filed 2018-07-06
• Portfolio holdings (N-PORT) — filed 2020-06-29
• Annual census (N-CEN) — filed 2020-01-13
• Annual census, amended (N-CEN/A) — filed 2019-04-17

Related Funds

Other Developed ex-US Growth Equity funds tracked on ABC INVEST:

• Brown Capital Management International Small Company Fund (BCSFX)
• AlphaMark Fund (AMLCX)
• Friess Brandywine Fund (FBRWX)
• ALPS | Stadion Tactical Growth Portfolio (ALSGX)
• Friess Brandywine Blue Fund (FBLUX)

Data Sources

ABC INVEST compiles this page from public filings made to the U.S. Securities and Exchange Commission (SEC) through EDGAR: portfolio holdings and monthly cashflows from Form N-PORT, expenses and returns from fund prospectuses (Form 485BPOS) and the SEC DERA Risk/Return Summary data sets, annual data from Form N-CEN, and shareholder reports from Form N-CSR.